Freezer fever has taken off thanks in massive half to the results of grocery stockpiling introduced on by the COVID-19 pandemic. In an Oct. three, 2020, report referred to as Emerging Trends in Frozen Foods, SPINS signifies that frozen meals are main progress in the pure channel, up by 28% in the twelve weeks ending Sept. 6, 2020, versus the 12 months earlier than.
While a freezer full of long-lasting and ready-to-heat meals is bound to ship peace of thoughts to stuck-at-home shoppers, not simply any merchandise will do. The pandemic has accelerated the public’s already rising issues for his or her well being and wellness, putting a concentrate on the want for nutritious meals choices like by no means earlier than. Fortunately, innovation in the pure channel freezer aisle was already headed in this path earlier than the pandemic hit, significantly with regard to plant-based merchandise and specialty food plan variations of favourite consolation meals—cauliflower crust pizza, anybody?
In monitoring the progress of merchandise focused at sure dietary tribes, SPINS lists plant-based and vegan merchandise as two of the “top trending lifestyle diets across frozen,” adopted intently by Entire30 and paleo diet-friendly choices. And we’ve little question that keto-apt merchandise can’t be far behind.
The report additionally highlights the incontrovertible fact that pure frozen merchandise are outpacing total frozen meals progress in MultiOutlet channels—at 28% as in comparison with 18%—whereas progress in the pure and regional grocery channels is sort of even at 25% and 26%, respectively. And whereas frozen vegatables and fruits are main the pack, different winners in phrases of progress in the pure channel are frozen Appetizers and Snacks, Desserts (together with Ice Cream) and Plant-Based Meat Alternatives.
Function, taste and enjoyable?
Consumers feeling the fatigue of the ongoing pandemic not solely need better-for-you choices, however additionally they need these choices to style nice and be attention-grabbing too—a wanted distraction in these tough instances. It’s right here that the latest improvements in pure channel frozen merchandise are significantly thrilling. For instance, frozen desserts nonetheless present all the indulgence shoppers want—however with cleaner ingredient lists, much less sugar and even no sugar in any respect.
Organic certification stands out as a wonderful option to provide shoppers the peace of thoughts and transparency that they so want when making selections in the grocery retailer. Though organic merchandise have usually been fewer and farther between in the frozen aisle, these which might be licensed organic will undoubtedly have a leg up in phrases of assembly immediately’s rising shopper demand for better-for-you merchandise.
These 5 merchandise featured in the Product Discovery Zone at Spark Change symbolize a variety of product classes and meals selections, however the corporations behind them share a dedication to USDA Organic certification that may absolutely encourage different frozen brands to observe. One ultimate observe: In addition to on the lookout for brands in the Product Discovery Zone, try the Explore Products and Services tab, the place it is simple to go looking merchandise by their class and attributes.