Eleanor Halls discovers how the Weight Watchers founder Jean Nidetch constructed up her billion-dollar empire by studying Marisa Meltzer’s This is Big
It was 1961 and 38-year-old Jean Nidetch was on her technique to her native grocery retailer to purchase, primarily, however amongst different issues, three bins of Mallomars. These gooey marshmallow treats would quickly be stashed beneath the sink in the lavatory of her residence, the place, as soon as the door was locked and the youngsters distracted, Nidetch, who at 15 stone was lighter than her husband and blissful about it, would eat all three bins in a single sitting.
She was occupied with this when an acquaintance walked previous her in the aisle and, marvelling at her physique, requested Nidetch when she was due. Stricken, Nidetch – whose cab driver father had at all times been happy with having a plump daughter and spouse throughout the Depression – went residence, took a bracing take a look at herself in the mirror, and signed on to a New York weight problems clinic. By 1962, she had misplaced 70lbs and, crucially, stored the weight off.
A naturally charismatic and glamorous extrovert who by no means left the home with out an immaculately coiffed bouffant, Nidetch quickly grew to become a family identify in her neighbourhood for weight reduction ideas and motivational pick-me-ups, which she disbursed to anybody who dropped by her residence. Her motto: “It’s choice, not chance, that determines your destiny.” These drop-ins quickly grew to become common weekly salons, and on May 15 1963, Nidetch had launched Weight Watchers along with her first public assembly. She was so assured of her future success that she known as it Weight Watchers International.