This shift may dampen the standard short-term gross sales lifts typical of Q1 for manufacturers making particular diet-related claims, or providing “restrictive” alternate options to standard meals – equivalent to low-carb bread replacements or keto desserts that skip the sugar in favor of permitted different sweeteners.
On the flip aspect, Americans’ resolution to skip diet-related New Year’s resolutions may very well be associated to the longer-term pattern to eat more healthy and search products with immunity boosting claims impressed by the continued pandemic.
According to IFIC, solely about 15% of Americans plan to make meals or beverage resolutions in 2021 – that’s practically 3 times lower than what was reported in early 2020, Megan Meyer, director of science communications at IFIC, informed FoodNavigator-USA.
“Given this statistic as well as data from previous surveys, this seems to suggest that Americans aren’t as interested in fad diets or being as restrictive with food as they may have been in pas years,” she defined.
“Instead,” she added, “we anticipate that Americans will be focusing more on their general health, with more simple and sustainable approaches.”
This may very well be as a result of many Americans have both already adopted more healthy consuming patterns as a method to shield themselves in opposition to the coronavirus that causes COVID-19, or as a result of they are exhausted from cooking and baking extra through the previous 10 months of the pandemic – whether or not for leisure or out of necessity with eating places shuttered or severely restricted and workplaces and faculties closed.
“We’ve all heard stories and seen photos documenting culinary ambitions that were booming in quarantine, such as proliferation of budding bakers and sourdough starters,” IFIC notes in its 2021 developments predictions. “But these kitchen projects may have run their course with consumers’ food priorities shifting towards convenience and affordability, and away from time-consuming and labor-intensive endeavors.”
For comparable causes, they could be shunning overly sophisticated or restrictive fad diets in favor of merely placing nutritious meals on the desk for themselves and their households.
To do that, IFIC predicts 2021 will see extra Americans making “semi-homemade” meals with staples or pre-made, shelf secure elements that may be shortly assembled.
Financial fallout from pandemic will affect purchases in 2021
In addition to prioritizing comfort over restrictive or fad diets, Meyer mentioned many Americans additionally rigorously will weigh value when deciding on groceries – once more due to the affect of the pandemic.
“Given the significant financial impact of the pandemic, we anticipate that affordability is going to resonate among most Americans as we move into 2021,” she mentioned, noting that just about three in 10 Americans report being concerned about affording meals for their households this 12 months.
One method that customers might search to save time and money in 2021 may very well be by changing extra meals with snacks, predicts IFIC.
“Snacking has definitely picked up through the pandemic. Our 2020 Food & Health Survey, fielded in April, discovered that about one-quarter of Americans (26%) snacked a number of instances a day, which was unchanged from 2019. By August 2020, that quantity had elevated to over one-third (36%). In addition, we discovered that a couple of third report that they are consuming snacks alone,” mentioned Meyer.
Based on this, she mentioned IFIC predicts shoppers will hunt down extra substantial snacks that mix protein, wholesome fat and entire grains as meal replacements.
Meyer additionally predicts “that because the world opens again up, extra folks return to the workplace and are on-the-go, you will note a resurgence of single serve portion sizes.”
Immunity-boosting products, caffeine stay a precedence
While Americans might eschew sophisticated meals and restrictive diets in favor of consolation and ease in the brand new 12 months, IFIC predicts they possible will proceed to embrace all products boasting immunity advantages in 2021.
According to the group’s 2020 Food & Health Survey, 40% of people that are following diets or in search of meals for well being advantages, 40% wished immunity advantages. Likewise, one in 5 mentioned in December they have been doing so due to the pandemic and a want to strengthen their immune system, in accordance to IFIC.
IFIC additionally predicts Americans will proceed to attain for extra caffeinated drinks this month and in 2021 than they did at the start of final 12 months as they proceed to stability altered work life calls for due to the pandemic.
According to a survey the group carried out in December, 28% of respondents mentioned they have been consuming extra caffeinated drinks than they did final January. This pattern is especially pervasive amongst mother and father of younger youngsters with 67% of oldsters with youngsters underneath 18 years reporting consuming caffeine in a number of methods in contrast to solely 55% adults with out younger youngsters.
Overall, lots of the developments that may form meals and beverage consumption in 2021 will boil down the fallout and persevering with stress from the coronavirus pandemic, Meyer mentioned.
“COVID-19 will be the trend that has the most significant impact on the CPG food and beverage industry,” she mentioned, explaining, “In 2020, we saw he pandemic significantly alter so many different facets of the food system from supply chain to eating habits and behaviors and as such, we don’t anticipate those effects to fade anytime soon.”