Chipotle adding cauliflower rice as demand for keto items rises

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  • Chipotle is now providing cauliflower rice in any respect US and Canada areas.
  • Cauliflower rice will value $2 additional and appeals to prospects following Keto, Complete30, and different diets.
  • Chipotle started testing the grain-free rice in Denver and Wisconsin throughout the summer season.
  • Visit Business Insider’s homepage for extra tales.

Chipotle is bringing cauliflower rice to all Canada and US areas, after a restricted launch in sure cities over the summer season.

The cilantro-lime cauliflower rice is out there starting January four for a restricted time, although Chipotle didn’t specify how lengthy that will probably be. Customers can order the choice rather than white or brown rice for an additional $2 per order. To promote the product, Chipotle mentioned that it’s going to waive supply charges on orders of $10 or extra that embody cauliflower rice.

Chipotle first examined cauliflower rice in 55 areas throughout Denver and Wisconsin over the summer season after the model famous prospects have been ceaselessly requesting the choice. “Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” Chris Brandt, Chipotle’s chief advertising and marketing officer, mentioned in a press launch. “That’s why we are thrilled to offer Cauliflower Rice nationally and help our fans achieve their diet or lifestyle goals.”

Read extra: Shake Shack, Panera, and Chipotle open drive-thrus to maintain up with fast-food rivals like McDonald’s and Taco Bell

The cauliflower rice has 4 carbs per serving and suits inside Complete30, Keto, Vegan, and Paleo dietary restrictions. To additional capitalize on more healthy choices and “support fans’ New Year’s wellness resolutions,” Chipotle can be introducing new Lifestyle Bowls designed particularly for followers of Keto, Complete30, vegan, and vegetarian diets. These bowls will solely be out there by way of digital orders. 

Chipotle’s digital gross sales exploded throughout the COVID-19 pandemic, making up greater than half of gross sales in 2020. Now, the model is investing in constructing extra online-order solely “Chipotlanes” and opening new areas. CEO Brian Niccol mentioned in an earnings name that Chipotle plans to greater than double its areas.

Keto-friendly quick meals choices have been on the rise lately. In 2019, Blaze Pizza unveiled a keto pizza crust possibility constructed from flaxseeds, eggs, and cheese as an alternative of wheat flour for a internet of six grams of carbs.

Source Keto Diet Plan

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