KANSAS CITY – During the COVID pandemic, bacon has been a go-to meals for a lot of shoppers, stated Mel Coleman Jr., vp of Golden, Colo.-based Coleman Natural Foods.
“Meat in general is top of mind for consumers as they are trying to stock up to feed their family as many as 21 meals a week,” he stated.
That goes for Coleman Natural Foods’ sugar-free bacon, too.
“Even now, the keto, whole 30 and paleo trends have remained popular, so as shoppers are stocking up, they are looking for products that meet those diet and lifestyle requirements,” Coleman stated.
Neil Dudley, vp of gross sales of Hamilton, Texas-based Pederson’s Natural Farms, agreed that producers of bacon offered at retail have been luckier than most during the pandemic.
“Being a heavily retail focused brand — that has been survivable if not beneficial to our company,” he stated.
Pederson’s is even launching a new product this 12 months, a small batch dry rub bacon, although it’s the firm’s first launch in a whereas.
“We’re very excited about it,” he stated. “We see dry rub as an emerging trend.”
The small batch dry rub bacon will be a part of a product roster that additionally contains the whole lot from hickory-smoked to applewood-smoked and no-sugar to steakhouse-cut.
COVID has modified Americans’ consuming habits in some ways, stated Russ Smoke, vp of ready merchandise for Northglenn, Colo.-based Niman Ranch. One pattern specifically is the need for consolation meals to get us by way of these powerful occasions.
Niman Ranch and its fellow bacon producers are there to fulfill the want.
“American families have been cooking regularly at home and are rediscovering a home-cooked breakfast and looking for comfort food. There’s nothing more comforting or delicious than bacon!”
With so many meals being cooked at dwelling now, many shoppers in the COVID age are getting cooking fatigue, Coleman stated. They want new inspiration and concepts for getting ready meals at dwelling, and happily, Coleman Natural Foods is there to assist.
“We’ve been producing new recipes that incorporate some of our most popular prepared items, such as bacon, to inspire families to go beyond the traditional means of using our various products,” he stated.
For occasion, the firm has been pushing the “Bacon isn’t just for breakfast” message. Bacon, Coleman stated, can brighten up veggies, add a garnish to pasta, and “basically be wrapped around anything to make it better.”
In the new world of 2020, with tighter budgets, buyers wish to make it possible for once they do spend cash, they’re shopping for high quality meals they be ok with feeding their household, Coleman stated.
If they do make the choice, more and more more durable for some, to spend a premium, they wish to make sure that they’re doing it for a excellent cause. Often, Coleman stated, that cause is animal welfare, private well being or one other trigger.
“Consumers are more interested in where their food is coming from and will be looking for meat products raised and processed in the U.S. on farms that care about the humane treatment of their animals,” he stated.
Coleman Natural Foods requires its farmers to boost their livestock 100% crate free, which ends up in a more healthy, stronger animal who can exhibit pure conduct all through their life.
“We believe a healthier animal means better meat quality and a great tasting product for our customers,” Coleman stated.
For added client confidence, Coleman’s manufacturing requirements are third party-audited, and all of the farmers the firm works with are American Humane Certified, assembly or exceeding greater than 200 science-based animal care requirements.
Coleman Natural Foods’ hottest bacons flavors are its Coleman Natural Hickory and Applewood Smoked.
Coming shut on their heels is Coleman Natural Foods’ sugar-free bacon, which meets the wants of trending paleo and Whole 30 diets, Coleman stated.
Pederson’s Original No Sugar bacon stays the “leader of the pack” for the firm, Dudley stated. And the firm’s essential differentiator from its opponents remains to be its dedication to “no antibiotics ever, no needle injection, no added synthetic nitrite.”
“We are involved in the game from pork production all the way to the end consumer,” Dudley stated. “We provide an avenue to capitalize on consumer trends in bacon. We’ve been a part of the better-for-you niche our whole life.”
Real smoke makes the distinction
Smoke cites Niman Ranch’s use of actual hardwood smoke as a substitute of the extra generally used liquid smoke as a main market differentiator. And the firm has partnered with the similar artisanal smokehouse to make its bacon since the mid ‘90s.
Niman Ranch sells seven completely different styles of bacon in retail grocery shops, together with its uncured Canadian bacon. All of the firm’s bacon varieties are Certified Humane, no antibiotics ever, gluten-free and raised by unbiased US household farmers.
Niman Ranch’s Applewood smoked bacon is its “classic,” Smoke stated. It’s received quite a few awards and is the firm’s hottest selection.
“It’s a favorite for Sunday brunch on kitchen tables across the country. It’s a classic for a reason — it’s the perfect balance of smoky and sweet.”
Over the years Niman Ranch has added to its product roster with new taste profiles together with maple, hickory smoked and double Applewood smoked to meet demand from eaters who need new, daring flavors, he added.
Niman Ranch launched a sugar-free bacon line in 2017 to fulfill the demand from health-conscious shoppers on the lookout for bacon that may be a a part of paleo, keto and complete30 diets, he stated.
“These varieties have performed very well, as those health-conscious consumers also prioritize sustainable and humane livestock production, all Niman Ranch strengths,” Smoke stated.
Niman Ranch additionally affords uncured choices for shoppers on the lookout for pure curing brokers (the firm makes use of celery powder and sea salt).
Another variation on the bacon theme that has confirmed profitable for Niman Ranch is Canadian bacon. It’s a leaner various made out of pork loin that’s slow-smoked over actual applewood.
And for many who love a tremendous smoky taste, Niman Ranch makes a double-smoked bacon, which was developed for quick informal restaurant chain Shake Shack to make use of on its Smoke Shack burger.
In May, Good Housekeeping journal gave the product its Best Bacon award.
One massive pattern in the bacon business is a need for prime quality. A current Mintel report discovered that 30% of these polled would eat extra bacon in the event that they have been supplied premium cuts, 21% if humanely raised, and 20% if fewer elements. Transparency can be a prime pattern, Smoke stated. Consumers wish to know the place their meals comes from and the way it’s raised. They wish to know that the product they purchase matches their values.
For Niman Ranch, assembly these client wants begins on the farm.
“Our independent family farmers raise the pigs right,” Smoke stated. “Niman Ranch pigs are raised on pasture or in deeply bedded pens where they can root, play and exhibit their natural behaviors. We believe that pigs given a stress-free life produce the finest tasting bacon.”
In addition, Niman Ranch farmers use heartier breeds of pigs that may thrive in out of doors settings, which ends up in richer marbling and fats that creates a superior bacon, he added.
This story was featured in the October version of Supermarket Perimeter. Click right here to view the complete subject.