ANN ARBOR, MI — They wished a fast, however wholesome and filling breakfast.
Ann Arbor couple Kris and Viviana Lunde sought to create a breakfast that might not require further cooking time within the morning for adults and youngsters. They went backwards and forwards with the concept of making cereal, which initially began as a joke. However, after operating pre-orders within the final couple of months in 2020, demand was too excessive to handle for his or her “Paleoh’s” cereal.
“We both eat healthy. We try to eat paleo and we had an idea throughout the summer of having difficulties cooking for ourselves everyday and trying to find ways to make eating healthier easier,” Kris Lunde stated. “We really wanted cereal and jokingly thought about how crazy it was starting a cereal company. We loved the name Paleoh’s.”
The two discovered a hole available in the market for a paleo-friendly cereal after solely coming throughout paleo granolas. They discovered keto-friendly cereals that contained dairy merchandise. But as a result of Lunde and several other individuals in his circle have dairy allergic reactions, he wished to particularly deliver a product catered to them.
The paleo food plan is freed from grains, processed sugars and dairy, Lunde stated, and focuses on meat, greens, fish, eggs and different complete meals.
“We did pre-orders through the new year and we’re officially launching soon,” Lunde stated. “We’ve been struggling keeping up with demand through friends and family.”
The Lunde’s plan to formally launch their web site orders on Tuesday, Jan. 19 with subscription gross sales however prospects can even be capable to discover their merchandise on the Arbor Farms Market in Ann Arbor.
“We’re definitely looking for different partners in Ann Arbor. Right now, we’re focused on our website, too. We’re going to try to discount local delivery and do free local delivery in Ann Arbor. We want to provide a contact-free delivery,” Lunde stated. “I think with the pandemic, bringing cereal to your doorstep is something we want to be able to provide to our customers.”
The cereal could be very “nutrient dense” to maintain individuals full, Lunde stated. It incorporates almond flour, maple syrup as the principle sweetener, coconut oil, eggs and arrowroot starch.
“It’s really kid-approved,” Lunde stated.
Despite a number of companies closing within the space because of the coronavirus pandemic, Lunde discovered that an e-commerce enterprise was viable, contemplating persons are procuring on-line or choosing deliveries.
“In a lot of ways, the pandemic has helped us with that in terms of being able to say, ‘OK, people are ordering groceries online,’ Lunde said. “It’s been interesting to the grocery market. It’s really given us the idea because we know there’s so many parents right now and people trying to bring healthy food to their kids and they don’t have time to make eggs every morning.”
The Lunde’s work out of Proud Mitten Shared Kitchen in Plymouth to supply the merchandise. Their aim is to finally present pop-ups within the space and promote their merchandise in espresso retailers and eating places.
More details about their merchandise is obtainable on-line.
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